end-to-end experience design
Make every interaction with customers count.
AZ designs successful and meaningful end-to-end customer experiences that spotlight your unique brand and fulfill your strategic vision - turning your customers into your fans.
customer journey • event • workshop • pop-up • engagement concept • exhibition
We live in an Experience Economy
Customer Experience is Your New Battlefield.
Find out in 60 seconds if your CX helps or hurts your brand. Answer 5 quick questions and see your CX Score straight away.
Experience Design has become a necessity to compete.
In a world where products and prices are easily matched, customer experience is the new battlefield - necessity to differentiate its brand in a competitive arena.
Those that are able to deliver exceptional and emotionally rich experiences build lasting brand loyalty, enthusiastic word-of-mouth advocacy and business prosperity. Do you want to be one of them?
86%
of buyers are willing to pay more for a greater customer experience.
(PWC)
50%
of all purchasing decisions based on Word of Mouth
(McKinsey)
fusing Strategy and Emotion
AZ Transforms Your Brand Engagements
into Heartfelt Experiences.
AZ is your Partner who takes a holistic view of your business goals, brand identity, unique context and setting, and weaves them into every stage of your customer journey — designing a cohesive and strategic end-to-end experience that spotlights your brand, emotionally resonates with your audience, and drives lasting loyalty and growth.
To unlock the full potential of your customer experience, AZ offers 3 tailored packages, each designed to meet your unique needs — whether you’re just exploring fresh ways to connect, or bringing a major event or engagement concept to life. How to start? Book a Free Discovery Call, and we’ll find the perfect fit for you.
No Commitment Expected after the Discovery Call.
AZ Packages
AZ services
Gain insight
Concept Design:
Strategy, Journey, Event
SHAPE Vision
Strategic
Engagement Consultant
DESIGN JOURNEY
Your Engagement Representative
Services
Transforms your customer interactions into cohesive and unforgettable experience.
Maximizes the impact of every touchpoint through my tailored consulting services.
Empowers you with “on-the-ground”, hands-on partner for flawless execution and delivery.
Discovery Workshop
a friendly in-depth call to explore your current setup, business goals, challenges, and - most importantly - VISION.
Experience Audit
a thorough evaluation of your existing customer experience, revealing areas for innovation and improvement.
Workshops Design & Facilitation
Custom-designed workshops facilitated with both your teams and stakeholders.
AZ Experience Map
Experience Map demonstrating your every customer touchpoint (you will be surprised how many there are), and infused with strategic ideas and storytelling themes, that bring your vision to life.
AZ Experience Blueprint
AZ Experience Map with a ready-to-implement plan for your new engagement model—seamlessly turning vision into actionable steps.
Hands-on Implementation
End-to-end stakeholder alignment, ensuring each phase of your experience rollout stays on track and on brand.
Event Management
Hassle-free oversight of vendors, speakers, and logistics so you can focus on delivering a memorable event.
Moderation Services
Dynamic, engaging moderation that spark meaningful conversations and keep your event flowing smoothly.
on demand
on demand
Competitor Experience Analysis
A focused review of your competitors’ customer engagement to reveal gaps, best practices, and untapped opportunities—helping you refine your approach and stand out.
on demand
on demand
on demand
Not sure? If, after Free Discovery Call and analysis, you feel AZ Service isn’t right for you, there’s no obligation to proceed—and you keep all the insights gained.
Experience shapes stories.
What stories do you want your customers to tell?
Success stories
Open air drive-in hybrid live Zoom conference
When Covid hit, the launch of initiatives was either postponed or moved entirely online with heavy restrictions. But, instead of making us cheer to the cameras again, Anna (AZ) remembered one of my old concepts and turned it into fully compliant, hybrid, out of ordinary live event - open air drive-in live Zoom conference. Her creativity and project management skills turned my vision into a reality in the most extreme conditions. It was such a standout experience that people are still talking about it today!"
Upen Barve
Chief Fusionist • VP • Strategic Engagements
SAP SE
OTHER testimonials
Ralph Richter
Customer Services & Delivery - Enterprise Architect
SAP SE
Anna (AZ) is an exceptional partner to work with. She brings innovative ideas to the table, ensures seamless execution, and is always ready to go the extra mile to make things happen. Her ability to navigate uncertainty while maintaining a high level of professionalism makes her a true asset to any team. I highly recommend Anna to anyone looking for a dedicated, creative, and highly collaborative professional. She is someone you can count on to deliver excellence, no matter the circumstances.
Karsten Richard
Location Management - Events - Food Concepts
Data Space Berlin
I really enjoyed working with you, especially under high-pressure situations. You always stayed focused and driven to create meaningful experiences. Your ability to craft real, immersive experiences and work at a high intercultural level truly stood out to me.
Ready to unlock your CX potential? Let's talk!
Every brand and business has unique needs—and that’s why the first step is always a free, non-obligatory consultation to discover the hidden potential behind your customer experience. Schedule a call and learn about your opportunities.
No Commitment Expected after the Discovery Call.
Or Contact AZ Via This Form.
Send your questions, and AZ will assist your shortly.
© 2025 AZ Experience Design
owned by Anna Zhikhareva
Berlin, Germany