don't be ONE OF MANY.
BECOME THE ONE.
In-person brand experiences that are felt, not just seen.
Deeply human. Always feasible.
guest journeys • EventS • ACTIVATIONS • spaces • Visions
Don't be ONE OF MANY.
BECOME THE ONE.
In-person brand experiences
that are felt, not just seen.
Guest Journeys • Events • Spaces
STOP BEING ONE OF MANY.
BECOME THE ONE.
AZXD designs brand experiences that move your audience from interested to invested.
EventS • engagementS • ACTIVATIONS • POP-ups • workshops • physical spaces • Installations
We live in a world of noise. Products and services are easily matched. Promises blend together. It’s easy to be one of many voices. It's hard to make YOUR voice heard.
It's the experiences that make you stand out. But only if they are felt. Otherwise, they will mean nothing to your audience, and will be a waste of resources for you.
AZXD designs how your brand is experienced, making you "THE ONE" people feel, remember, and return to. No extra work. A plug-in that makes your voice heard.
IIT's not about budgets or business constraints. It's about human behaviour and operational creativity.
Experience creates emotion. Emotion drives decision.
the rest justifies it.
95%
of decision-making is influenced by subconscious emotional processes (Harvard)
73%
of customers say experience is a deciding factor in purchasing
(PWC)
WITHOUT AZXD:
Nothing particular about you stands out
Budget spent. Nothing changed.
Your impact is unpredictable
In-between moments kill the flow
You are one of many by Monday
WITH AZXD:
You are hard to forget
You build momentum
You can measure and repeat your impact
Every moment serves a purpose
Your essence is felt and remembered
WITHOUT AZ EXPERIENCE DESIGN
You invest time, money, energy into customer engagements, events, campaigns, environments that
Aren’t translating into loyalty, advocacy, or strategic results
Feel fragmented, or performative rather than purposeful
Don't create lasting emotional connection, easily forgotten
Don’t reflect your brand essence, vision and values
Leave people saying “That was nice” or "I liked it!"
AZXD is the one for you
Fusing reality, emotion, creativity into one meaningful journey.
For spaces
makes the stay worthwhile!
Retails, hotels, venues, experience centers, social spaces: do you want people to talk about you and return by default? I design on-site journeys within your resources and ambitions, making you hard to forget.
For corporates
makes your spend matter!
Events, workshops, conferences: no more guesswork! I show exactly how to maximize your impact and build relationships, while making progress on your strategy. I identify your untapped potential or design one for you, either way, no more wasted resources.
For Visionaries
makes your vision ready to execute!
You have a bold idea but struggle with the roadmap? I turn the abstract into an execution-ready blueprints — without compromising your magic and authenticity. Stay true to the vision even during operations.
AZXD evokes real emotional responses that are hard to forget. that's the impact. It makes you the one.
No Commitment Expected after the Consultation
SUCCESS STORy
Open air drive-in hybrid live Zoom conference
When Covid hit, the launch of initiatives was either postponed or moved entirely online with heavy restrictions. But, instead of making us cheer to the cameras again, Anna (AZXD) remembered one of my old concepts and turned it into fully compliant, hybrid, out of ordinary live event - open air drive-in live Zoom conference. Her creativity and project management skills turned my vision into a reality in the most extreme conditions. It was such a standout experience that people are still talking about it today!"
Upen Barve
Chief Fusionist • VP • Strategic Engagements
SAP SE
SUCCESS STORY
Workshop Transformation
Lirone Glikman
Global Expert, Speaker, Best-Selling Author,
CEO of The Human Factor
Working with Anna (AZXD) was a game-changer. As a veteran speaker, I rarely get surprised and didn’t expect such a fresh, creative perspective—but she brought structure, clarity, and deep insight. She helped me rethink my workshop as a true audience journey—both emotional and practical. Her personalized planning, great communication and sharp attention to detail made all the difference. Highly recommended!
testimonials
Ralph Richter
Customer Services & Delivery -
Enterprise Architect l SAP SE
AZXD is an exceptional partner to work with. She brings innovative ideas to the table, ensures seamless execution, and is always ready to go the extra mile to make things happen. Her ability to navigate uncertainty while maintaining a high level of professionalism is a rare asset.
Felix Oldenburg
Social Entrepreneur, Autor,
Founder of bcause
AZXD immediately understood my rather unusual challenge with a little known target group, and submitted a spot-on concept note in record turnaround time. We implemented her ideas with great success.
Karsten Richard
Location Management - Events - Food Concepts l Data Space Berlin
I really enjoyed working with AZXD, especially under high-pressure situations. She always stayed focused and driven to create meaningful experiences. She has a strong ability to craft real, immersive experiences and work at a high intercultural level.
Ready to Become THE ONE?
You have untapped moments in your brand experience waiting to be discovered. Let me show you in a free consultation — no obligations, only possibilities.
No Commitment Expected Afterwards.
Have questions?
© 2026 AZ Experience Design (AZXD)
owned by Anna Zhikhareva
Berlin, Germany