STOP BEING ONE OF MANY.
BECOME THE ONE.
AZXD designs brand experiences that move
your audience from interested to invested.
EventS • engagementS • ACTIVATIONS • POP-ups • workshops • physical spaces • Installations
STOP BEING ONE OF MANY.
BECOME THE ONE.
AZXD designs brand experiences that move your audience from interested to invested.
EventS • engagementS • ACTIVATIONS • POP-ups • workshops • physical spaces • Installations
You spend serious money on events and activations.
Be honest — does it really pay off?
You spend a lot of money on customer events and activations. Does it pay off?
Your guests have fun. Photos look great. Tons of tags on LinkedIn. But by Monday, the memory fades — and you're just another brand in the feed.
It's because these experiences are built from "cool ideas," trends, and logistics — while emotional connection is treated as a by-product. So you entertain the eye but miss the heart. And nothing changes.
AZ Experience Design (AZXD) turns your brand experience into meaning your audience will hold onto. Every touchpoint earns you attention, trust, and action. Emotion isn't a by-product. It is the experience.
Result? You are hard to forget.
Make It Hard To Forget You.
because Every missed memory of you is your competitor's opportunity.
95%
of decision-making is influenced by subconscious emotional processes (Harvard)
86%
of buyers are willing to pay more for a better customer experience. (PWC)
WITHOUT AZXD:
There is nothing particular to remember
Budget spent. No relationship changed
Your impact is unpredictable
Your random moments kill the flow
You are one of many by Monday
WITH AZXD:
Guests feel. They remember. They act.
They become your fans
You can measure and repeat your impact
Every moment gets your closer to your goals
You become hard to forget
WITHOUT AZ EXPERIENCE DESIGN
You invest time, money, energy into customer engagements, events, campaigns, environments that
Aren’t translating into loyalty, advocacy, or strategic results
Feel fragmented, or performative rather than purposeful
Don't create lasting emotional connection, easily forgotten
Don’t reflect your brand essence, vision and values
Leave people saying “That was nice” or "I liked it!"
THis is how
'Hard to Forget' Experiences Aren't Executed.
They Are Designed To Grow.
choose the level of support you need: discover, design, or deliver.
Every AZXD service is built on behavioral science, narrative architecture, and strategic emotional design.
AZXD Services
1. Discover
2. DESIGN
3. DELIVER
Consultation
An in-depth discussion to explore your current setup, business goals, challenges, and ambition.
Included
Inlcuded
Included
Experience Audit & Sprint
A comprehensive report evaluating your current customer experience: reveals what's blocking your impact and what are your opportunity areas based on your strategy and audience psychology.
Experience Map
A detailed visual guide mapping out the optimal customer journey of your experience that will make your audience to act toward your goals.
Experience Blueprint
A ready-to-implement guide for your experience incl. design of every touchpoint, signature and peak moments, transitions and staging guidelines etc.
Experience Rollout
Direct hands-on support bringing your Experience Blueprint to life, including stakeholder alignment, phase-by-phase project management, and brand consistency oversight.
Workshops Design & Facilitation
Custom-designed workshops facilitated with your teams or stakeholders or both.
Competitor Analysis
A focused review of your competitors’ customer brand experiences to reveal gaps, best practices, and untapped opportunities — helping you refine your approach and stand out.
Experience Booster
Moderation
From comprehensive background research on the occasion, speakers, and audience to engaging moderation that sparks meaningful conversations — ensuring your event flows smoothly and stays entertaining from start to finish.
Experience Booster
PRO = Additional service on demand
Experience Booster = a stand alone additional service that will elevate your customer experience
No Commitment Expected after the Consultation
SUCCESS STORY
Open air drive-in hybrid live Zoom conference
When Covid hit, the launch of initiatives was either postponed or moved entirely online with heavy restrictions. But, instead of making us cheer to the cameras again, Anna (AZXD) remembered one of my old concepts and turned it into fully compliant, hybrid, out of ordinary live event - open air drive-in live Zoom conference. Her creativity and project management skills turned my vision into a reality in the most extreme conditions. It was such a standout experience that people are still talking about it today!"
Upen Barve
Chief Fusionist • VP • Strategic Engagements
SAP SE
SUCCESS STORY
Workshop Transformation
Lirone Glikman
Global Expert, Speaker, Best-Selling Author,
CEO of The Human Factor
Working with Anna (AZXD) was a game-changer. As a veteran speaker, I rarely get surprised and didn’t expect such a fresh, creative perspective—but she brought structure, clarity, and deep insight. She helped me rethink my workshop as a true audience journey—both emotional and practical. Her personalized planning, great communication and sharp attention to detail made all the difference. Highly recommended!
OTHER testimonials
Ralph Richter
Customer Services & Delivery - Enterprise Architect
SAP SE
Anna (AZXD) is an exceptional partner to work with. She brings innovative ideas to the table, ensures seamless execution, and is always ready to go the extra mile to make things happen. Her ability to navigate uncertainty while maintaining a high level of professionalism makes her a true asset to any team. I highly recommend Anna to anyone looking for a dedicated, creative, and highly collaborative professional. She is someone you can count on to deliver excellence, no matter the circumstances.
Felix Oldenburg
Social Entrepreneur, Autor,
Founder of bcause
AZXD immediately understood my rather unusual challenge with a little known target group, and submitted a spot-on concept note in record turnaround time. We implemented her ideas with great success.
Karsten Richard
Location Management - Events - Food Concepts
Data Space Berlin
I really enjoyed working with Anna (AZXD), especially under high-pressure situations. She always stayed focused and driven to create meaningful experiences. Her ability to craft real, immersive experiences and work at a high intercultural level truly stood out to me.
Ready to Become THE ONE?
Your brand has untapped moments waiting to be discovered. Let's find them together in a free consultation — no obligations, just possibilities.
No Commitment Expected Afterwards.
How good is your current experience?
Find out now with 5 quick questions = just 60 seconds.
Contact AZXD Via This Form.
Send your questions, and AZXD will assist your shortly.
© 2026 AZ Experience Design (AZXD)
owned by Anna Zhikhareva
Berlin, Germany