CX that is grounded in your strategy and infused with emotion
Make It Hard To Forget You.
When customers interact with your brand, they step into a seamless, emotionally resonant journey that turns them into loyal advocates. This is the power of AZ Experience Design (AZXD).
customer journeys • events • workshops • pop-ups • physical spaces • engagement concepts
WITHOUT AZXD
You invest time, money, energy but your efforts
Aren’t translating into loyalty, advocacy, or strategic results
Feel fragmented, or performative rather than purposeful
Don't create lasting emotional connection, easily forgotten
Don’t reflect your brand essence, vision and values
The impact ends with "That was nice."
WITH AZXD
Your invested with purpose and precision efforts
Turn people into advocates beyond the engagement
Become a benchmark for brand engagements
People remember, reference you long after they disengage
Bring your brand essence to life in memorable ways
People leave saying "I need to share this"—and they do.
WITHOUT AZ EXPERIENCE DESIGN
You invest time, money, energy into customer engagements, events, campaigns, environments that
Aren’t translating into loyalty, advocacy, or strategic results
Feel fragmented, or performative rather than purposeful
Don't create lasting emotional connection, easily forgotten
Don’t reflect your brand essence, vision and values
Leave people saying “That was nice” or "I liked it!"
Every missed connection is a competitor's opportunity.
50%
of all purchasing decisions based on Word of Mouth (McKinsey)
86%
of buyers are willing to pay more for a greater customer experience. (PWC)
WE are living in the experience economy.
In a world where products and prices are easily matched, Customer Experience is the new battlefield. Exceptional and emotionally rich experiences win. Is yours a winner?
design is how you win.
AZXD identifies your strategic and emotional potential within the business goals, brand identity, audience and context — then infuses them across the entire CX. The result? A strategically cohesive end-to-end customer journey that resonates deeply and builds lasting loyalty.
AZXD Fuses Strategy and Emotion transforming
Brand Engagements into Heartfelt Experiences.
earning you lasting loyalty, word-of-mouth advocacy, and real business growth.
No Commitment Expected after the Discovery Call.
AZ Services
Gain insight
Shows your potential
SHAPE Vision
Architects how to bring it to life
DESIGN JOURNEY
Brings your potential to life
Discovery Workshop
An in-depth call or a meeting to explore your current setup, business goals, challenges, and - most importantly - VISION.
Complimentary
Complimentary
Complimentary
AZ Experience Map
A detailed visual guide mapping out your optimal customer journey based on your strategic goals, context and your audience, and a playbook on how to realize it.
Workshops Design & Facilitation
Custom-designed workshops facilitated with your teams or stakeholders or both.
AZ Experience Audit
A comprehensive report evaluating your current customer experience, revealing areas for innovation and improvement identified through comparison against the AZ Experience Map - your optimal customer journey.
AZ Experience Blueprint
A ready-to-implement guide for your new or elevated customer engagement with what, when, and how instructions.
AZ Experience Rollout
Direct hands-on support bringing your A-Z Experience Blueprint to life, including stakeholder alignment sessions, phase-by-phase project management, and brand consistency oversight to ensure successful rollout.
AZ Event Orchestration
End-to-end, hassle-free coordination of vendors, speakers, and logistics so you can focus on your content and audience.
Experience Booster
AZ Moderation
From comprehensive background research on the occasion, speakers, and audience to engaging moderation that sparks meaningful conversations—ensuring your event flows smoothly and stays entertaining from start to finish.
Experience Booster
AZ Competitor Analysis
A focused review of your competitors’ customer engagement to reveal gaps, best practices, and untapped opportunities — helping you refine your approach and stand out.
Experience Booster
PRO = Additional service on demand that upgrades package service to a Pro Level
Experience Booster = a stand alone additional service that will elevate your customer experience
No Commitment Expected after the Discovery Call.
SUCCESS STORY
Open air drive-in hybrid live Zoom conference
When Covid hit, the launch of initiatives was either postponed or moved entirely online with heavy restrictions. But, instead of making us cheer to the cameras again, Anna (AZXD) remembered one of my old concepts and turned it into fully compliant, hybrid, out of ordinary live event - open air drive-in live Zoom conference. Her creativity and project management skills turned my vision into a reality in the most extreme conditions. It was such a standout experience that people are still talking about it today!"
Upen Barve
Chief Fusionist • VP • Strategic Engagements
SAP SE
SUCCESS STORY
Workshop Transformation
Lirone Glikman
Global Expert, Speaker, Best-Selling Author,
CEO of The Human Factor
Working with Anna (AZXD) was a game-changer. As a veteran speaker, I rarely get surprised and didn’t expect such a fresh, creative perspective—but she brought structure, clarity, and deep insight. She helped me rethink my workshop as a true audience journey—both emotional and practical. Her personalized planning, great communication and sharp attention to detail made all the difference. Highly recommended!
OTHER testimonials
Ralph Richter
Customer Services & Delivery - Enterprise Architect
SAP SE
Anna (AZXD) is an exceptional partner to work with. She brings innovative ideas to the table, ensures seamless execution, and is always ready to go the extra mile to make things happen. Her ability to navigate uncertainty while maintaining a high level of professionalism makes her a true asset to any team. I highly recommend Anna to anyone looking for a dedicated, creative, and highly collaborative professional. She is someone you can count on to deliver excellence, no matter the circumstances.
Felix Oldenburg
Social Entrepreneur, Autor,
Founder of bcause
AZXD immediately understood my rather unusual challenge with a little known target group, and submitted a spot-on concept note in record turnaround time. We implemented her ideas with great success.
Karsten Richard
Location Management - Events - Food Concepts
Data Space Berlin
I really enjoyed working with Anna (AZXD), especially under high-pressure situations. She always stayed focused and driven to create meaningful experiences. Her ability to craft real, immersive experiences and work at a high intercultural level truly stood out to me.
Ready to Unlock Your CX Potential?
Your brand has untapped moments waiting to be discovered. Let's find them together in a free consultation—no obligations, just possibilities.
No Commitment Expected after the Discovery Call.
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© 2025 AZ Experience Design
owned by Anna Zhikhareva
Berlin, Germany