Founder of AZXD
Anna Zhikhareva
Hello there. I'm so glad you came across this page!
I'm Anna, an Experience Designer and Engagement Strategist.
When I say "Experience Designer," I mean that I design the journey your audience experiences when interacting with you — the highs and lows, the emotional and strategic moments, and what that interaction should ultimately give you both.
With over 10 years in sales, marketing, customer experience (CX), business development, innovation strategy, and event production, my mission is simple:
Turn customer and partner interactions into business results and meaningful experiences for everyone involved.
I've seen the same pattern...
Over the years, I've seen it again and again: brands invest heavily in events, campaigns, and activations that look great but don't meaningfully shift loyalty, behavior, or revenue.
That's what led me to found AZXD (AZ Experience Design) — sitting between your strategic vision and execution, turning customer experiences into loyalty, sales, and word-of-mouth, not just cool photos.
WHY AZXD IS DIFFERENT
1. Emotion + Strategy + Operations in one brain
I combine CX strategy, sales psychology, and event production experience — mastering both business KPIs and in-the-room reality.
Your emotional vision, commercial goals, and logistics align from day one.
2. Experience Methodology
I don't make things 'nice and expensive.' I design a structured emotional blueprint that becomes the backbone for decisions—so every idea is judged against one clear emotional journey, not vague 'wow factor.
3. Cost-conscious by design
I design experiences where each moment has a defined emotional and strategic purpose — within your budget.
We cut what doesn't serve loyalty or sales and double down on what does.
what do i promise?
Clarity and confidence in the success of your customer engagements—because they're built on an emotionally and strategically intelligent spine that aligns stakeholders, protects your budget from random WOW, and removes guesswork.
Ready to turn your customer engagements into business results and lasting loyalty? Let's connect.
Ready to Become THE ONE?
Your brand has untapped moments waiting to be discovered. Let's find them together in a free consultation — no obligations, just possibilities.
No Commitment Expected Afterwards.
© 2025 AZ Experience Design
owned by Anna Zhikhareva
Berlin, Germany