in-real-life experiences that actually make a difference
MAKING YOU
THE ONE.
AZXD translates YOU into an experience people simply can't ignore — whether it's an event, a physical space, a brand activation, or a vision you can't yet articulate.
in-real-life experiences that actually make a difference
MAKING YOU
THE ONE.
AZXD translates YOU into an experience people simply can't ignore — whether it's an event, a physical space, a brand activation, or a vision you can't yet articulate.
STOP BEING ONE OF MANY.
BECOME THE ONE.
AZXD designs brand experiences that move your audience from interested to invested.
EventS • engagementS • ACTIVATIONS • POP-ups • workshops • physical spaces • Installations
Experience is no longer a creative add-on to your strategy.
It is your strategy.
Many invest in venues, trends, and agendas — and call it experience. And while they're busy with budgets and logistics, the human, who actually has the final say, quietly left the room. Not on AZXD's watch.
AZXD is you strategic partner who makes your investment worthwhile — for you and for the people you serve. By closing the gap between who you are, what you want, your resources, and how people can experience you — AZXD makes you "THE ONE" people feel, remember, and return to. That experience becomes your most powerful strategic asset. Worthy of people's time, attention, and money, including you own.
IT's Not about budgets or business constraints. It's about human behaviour and operational creativity.
Experience creates emotion. Emotion drives decision.
the rest justifies it.
95%
of decision-making is influenced by subconscious emotional processes (Harvard)
73%
of customers say experience is a deciding factor in purchasing
(PWC)
WITHOUT AZXD:
You are forgotten by Monday
Budget spent. Nothing changed
People leave unchanged
You get lost in the noise
You are one of many
WITH AZXD:
You are hard to forget and easy to choose again
Every investment has clear purpose and return
People leave and take you with them
Your essence cust through and stays
Your are THE ONE
WITHOUT AZ EXPERIENCE DESIGN
You invest time, money, energy into customer engagements, events, campaigns, environments that
Aren’t translating into loyalty, advocacy, or strategic results
Feel fragmented, or performative rather than purposeful
Don't create lasting emotional connection, easily forgotten
Don’t reflect your brand essence, vision and values
Leave people saying “That was nice” or "I liked it!"
AZXD is for those
who want experience with them to matter
and who value people's time, attention, and money. including their own.
For spaces
to make you irresistible to visit.
Embody your story in the physical space. AZXD turns spatial storytelling into story-living that lets people experience your brand deeper than a single word.
F.ex. Experience Centers, Brand Locations, Social/Corporate Spaces, Event Venues.
For corporates & Brands
to balance spend and vision.
Move your audience from interested to invested no matter the budget. AZXD turns interaction into impact embracing constrains without compromising vision.
F.ex. Events, Brand Activations, Trades Shows, Workshops, Marketing Strategies.
For Visionaries
to articulate the invisible.
Turn your bold idea into execution-ready roadmap. AZXD translates abstracts into actions — without compromising your magic and authenticity.
F.ex. Foresight, Visions, New CX/Engagement Formats, and ideas that feel right.
AZXD evokes real emotional responses that are hard to forget. that's the impact THAT makes you the one.
No Commitment Expected afterwards.
SUCCESS STORy
Open air drive-in hybrid live Zoom conference
When Covid hit, the launch of initiatives was either postponed or moved entirely online with heavy restrictions. But, instead of making us cheer to the cameras again, Anna (AZXD) remembered one of my old concepts and turned it into fully compliant, hybrid, out of ordinary live event - open air drive-in live Zoom conference. Her creativity and project management skills turned my vision into a reality in the most extreme conditions. It was such a standout experience that people are still talking about it today!"
Upen Barve
Chief Fusionist • VP • Strategic Engagements
SAP SE
SUCCESS STORY
Workshop Transformation
Lirone Glikman
Global Expert, Speaker, Best-Selling Author,
CEO of The Human Factor
Working with Anna (AZXD) was a game-changer. As a veteran speaker, I rarely get surprised and didn’t expect such a fresh, creative perspective—but she brought structure, clarity, and deep insight. She helped me rethink my workshop as a true audience journey—both emotional and practical. Her personalized planning, great communication and sharp attention to detail made all the difference. Highly recommended!
testimonials
Ralph Richter
Customer Services & Delivery -
Enterprise Architect l SAP SE
AZXD is an exceptional partner to work with. She brings innovative ideas to the table, ensures seamless execution, and is always ready to go the extra mile to make things happen. Her ability to navigate uncertainty while maintaining a high level of professionalism is a rare asset.
Felix Oldenburg
Social Entrepreneur, Autor,
Founder of bcause
AZXD immediately understood my rather unusual challenge with a little known target group, and submitted a spot-on concept note in record turnaround time. We implemented her ideas with great success.
Karsten Richard
Location Management - Events - Food Concepts l Data Space Berlin
I really enjoyed working with AZXD, especially under high-pressure situations. She always stayed focused and driven to create meaningful experiences. She has a strong ability to craft real, immersive experiences and work at a high intercultural level.
DESIGNING A NEW ERA OF HUMAN EXPERIENCE, IN BUSINESS AND PEOPLE'S LIVES.
We live in a world of noise. You are one of many voices.
People are no longer listening. They skip what they hear and
choose what makes them feel.
While many got louder, the ones that resonate deeper prevail.
Every time. For the benefit of all.
The world desperately needs more depth over noise.
That's why AZXD exists.
Anna Zhikhareva.
Founder of AZXD.
Experience Strategist, Designer and Architect.
WXO, World Experience Organization Member.
AZXD Underlying Guiding Principles
Felt > Seen
INTENTION > RANDOM
HUMAN > MATRIX
DEPTH > NOISE
Meaning > EGO
Ready to make your voice heard?
You have untapped moments in your experience waiting to be discovered. Let me show you in a free consultation — no obligations, only possibilities.
No Commitment Expected Afterwards.
Have questions?
Get reply within 24 hours.
© 2026 AZ Experience Design (AZXD)
owned by Anna Zhikhareva
Berlin, Germany